Chelada Nada, a non-alcoholic canned Michelada, will hit Texas shelves next week

South Texas residents just can’t get enough of the spicy, tomato-forward beer cocktail known as the michelada, and a Connecticut-based Athletic Brewing Co. is now entering the market with a canned version.

Convincing Texans to try a michelada produced in the Northeast is a tall order on its own. But that’s not the only challenge facing Athletic’s Chelada Nada. The product is also non-alcoholic.

The company touts Chelada Nada as a bevvie that combines the punch of a tomato- and seafood-laden michelada with Athletic Brewing’s beer, sans alcohol.

Starting April 27, the aptly-named collaborative “brew” between ARRIBA bottled michelada mix and Athletic Brewing Co. will be available in Total Wine, H-E-B and Whole Foods stores across Texas, California and Arizona.

The limited edition collaborative tipple will be available in six-packs for $13.99.

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This article appears in Apr 20 – May 3, 2022.