
Convincing Texans to try a michelada produced in the Northeast is a tall order on its own. But that's not the only challenge facing Athletic's Chelada Nada. The product is also non-alcoholic.
The company touts Chelada Nada as a bevvie that combines the punch of a tomato- and seafood-laden michelada with Athletic Brewing's beer, sans alcohol.
Starting April 27, the aptly-named collaborative "brew" between ARRIBA bottled michelada mix and Athletic Brewing Co. will be available in Total Wine, H-E-B and Whole Foods stores across Texas, California and Arizona.
The limited edition collaborative tipple will be available in six-packs for $13.99.
So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.