Quebec breakfast chain Pür & Simple opening San Antonio location as part of U.S. expansion

Quebec-based breakfast restaurant chain Pür & Simple is poised to launch a San Antonio location as it moves to enter the U.S. market for the first time.

A large sign on a vacant shopfront at the Stone Ridge Shopping Center shows an image of a sunny side-up egg in a loaded skillet and reads “Pür & Simple: Your new favorite brunch spot.” The chain’s website lists the restaurant at 20821 U.S, Highway 281 North, Suite 116, as “Coming soon.”

Pür & Simple officials were unable for comment at press time on when the Stone Oak store will officially begin service.

As of press time, the San Antonio Pür & Simple location appears to be the brand’s first Texas venture. The Alamo City restaurant is the first of two Pür & Simple locations in North America, part of the breakfast restaurant’s plan to expand its footprint outside Canada, its website states.

Pür & Simple, which currently operates more than 40 locations across Canada, bills itself as a breakfast and lunch restaurant that “reinvents” comfort food classics.

Its menu includes an assortment of omelettes, pancakes, French toasts, crepes, breakfast-focused skillet dishes and more. It also serves burgers, smoothies and coffee.

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This article appears in Jan 22 – Feb 4, 2025.