Last summer, the startup venture dove into the already crowded ready-to-drink cocktail market with a canned ranch water cocktail, a beverage traditionally made with fizzy water, lime and Tequila.
The company’s new La Paloma is blends super-premium tequila with grapefruit, while its Chispa Rita is Epic Western’s version of a skinny margarita. Both weigh in at a hefty 8% ABV.
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This article appears in Mar 9-22, 2022.