Pennsylvania’s D.G. Yuengling & Son’s new, limited-edition cans bear a custom Texas-specific design. Credit: Courtesy Photo / D.G. Yuengling & Son

Cult classic Yuengling beer and waste-reduction nonprofit Keep Texas Beautiful have struck a partnership that could raise up to $50,000 for the latter’s mission of keeping the state litter-free.

On Wednesday, Pennsylvania’s D.G. Yuengling & Son debuted limited-edition cans of its flagship lager bearing a Texas-specific design. The cans feature the same maroon and champagne color scheme fans will recognize but with the added touch of an outline of the Lone Star State.

Yuengling will donate $1 per Lager case sold through March of 2023 to KTB. Credit: Courtesy Photo / D.G. Yuengling & Son

The brewery will donate $1 per case of the lager sold through the end of March to the nonprofit, for a total of up to $50,000. The cans are currently available in grocery, convenience and liquor stores statewide.

Yuengling — the oldest existing U. S. brewery — began producing its easy-drinking suds in Fort Worth in 2021, entering the Texas market for the first time. Before then, Louisiana and Arkansas were as far west as the brand’s distribution reached.

Yuengling’s Keep Texas Beautiful campaign marks the company’s first Texas-specific giving initiative since entering the market, according to officials.

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This article appears in Jan 11-24, 2023.

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio...