The five-game series pitting the San Antonio Spurs against the New York Knicks was the most-watched NBA Finals since 1998, suggesting renewed interest in the league after years of declining viewership. The 2026 NBA Finals averaged 20.6 million viewers, surpassing the 2017 Warriors-Cavaliers Finals and marking the highest Finals average since the 1998 Bulls-Jazz series, […]
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San Antonio Spurs vs. New York Knicks most watched NBA Finals since 1998
The strong showing comes amid years of declining viewership for the NBA.
