Credit: Courtesy of Maluma

Few reggaeton performers have been able to cross over at the level Maluma has. The Colombian singer and rapper began breaking into the mainstream as early on as the release of “Obsesión” and “Miss Independent,” singles that went viral on YouTube before he even dropped his 2012 debut.

Since then, Maluma’s embrace of stylish urban grooves has helped him pick up both new fans and high-profile collaborations. Earlier this year, he worked with Madonna on the song “Medellin” from her Madame X release, even performing it with her at the Billboard Music Awards. His latest LP 11:11 reached No. 1 on Billboard’s Top Latin Albums chart this summer while last year’s F.A.M.E. was still kicking around in the top 20.

$56-$753.50, Saturday, Sept. 28, 8 p.m., AT&T Center, 1 AT&T Center Parkway, (210) 444-5000, attcenter.com.

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Sanford Nowlin is editor-in-chief of the San Antonio Current. He holds degrees from Trinity University and the University of Texas at San Antonio, and his work has been featured in Salon, Alternet, Creative...