Jake Paul recently beat Mike Tyson in the ring at AT&T Stadium in Arlington. Credit: Wikimedia Commons / Erik Drost

Jake Paul can’t seem to get enough of Texas.

The YouTube celebrity and boxer last month beat 58-year-old Mike Tyson at AT&T Stadium in Arlington. Almost simultaneously, he franchised multiple Dog Haus locations throughout the Lone Star State including one in San Antonio.

Now, he’s bringing his bath-care line to the shelves of Alamo City-based grocer H-E-B.

Paul’s W line will become available at 400 H-E-B locations starting in January, Bloomberg reports. The products, already available at Wal-Mart, also will be sold at 1,900 Kroger locations across Texas and the Midwest.

It apparently doesn’t cost much to smell like Jake Paul. Body wash, body spray, deodorant, shampoo and conditioner in the W line all run $5 to $9, according to the brand’s website.

The site boasts that the line is produced in the U.S. and “made without weird stuff” such as phthalates, parabens, harsh sulfates and artificial dyes. The brand also claim its products are “vitamin-infused,” containing vitamins B and E, magnesium and biotin.

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This article appears in Dec 11-17, 2024.

Stephanie Koithan is the Digital Content Editor of the San Antonio Current. In her role, she writes about politics, music, art, culture and food. Send her a tip at skoithan@sacurrent.com.