The ad includes “dramatic humor and will highlight the brand H-E-B fans have come to adore,” according to an online description. Just to keep shoppers intrigued, the business eve provided a 15-second teaser of the minute-long spot.
The ad will air between the big game’s third and fourth quarters in more than a dozen key Texas markets. After that, it will be available on the H-E-B YouTube page and will air in Texas TV markets through March, officials added.
H-E-B launched the 15-second teaser Wednesday via YouTube Feb. 7.
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This article appears in Feb 7-20, 2024.