Boxing YouTuber Jake Paul opening Dog Haus franchises, including one in San Antonio

Viral YouTuber Jake Paul courted controversy by launching a boxing career. Now, he’s taking on a new challenge: restaurant franchisee.

Paul inked a deal with LA-based hotdog chain Dog Haus Biergarten to open 25 franchise locations across the United States. Four will be located in Texas including one in San Antonio, according to the company. The other Lone Star State stores will be in Dallas and Houston.

The San Antonio restaurant will open sometime in November, Dog Haus officials said. However, they didn’t provide the location by press time.

Paul will have to squeeze his restaurant duties into a busy training schedule as he prepares to fight Mike Tyson on Nov. 15. The match will take place at Arlington’s AT&T Stadium and air live on Netflix.

Dog Haus is known for its “burgers, brats and brews” but also offers up chicken sliders, plant-based options, wings and cocktails. It currently has two San Antonio stores, although Google lists one of them as “temporarily closed.”

As part of his Dog Haus deal, Paul will open restaurants in Florida and Puerto Rico, where he currently resides in a $16 million mansion with his brother Logan Paul, famous YouTuber-turned-WWE wrestler.

In addition to becoming a franchisee, Paul has joined Dog Haus’ board, bringing a social media and marketing savviness that helped him garner 20.8 million subscribers on YouTube and 26.9 million followers on Instagram. As part of his multi-faceted collaboration with Dog Haus, Paul’s fights will be shown live at every one of its restaurants nationwide for events billed as “Fight Night Haus Parties.” Paul also plans to host meet & greets at select locations.

“I’m all in,” Paul said in an emailed statement. “I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level. I’m jumping in their corner and excited to introduce their food and experience to everyone across the country!”
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This article appears in Oct 16-29, 2024.