This week’s WTF Food News from upscale grocery brand Grey Poupon may force some wine lovers to turn up their nose, fanciness be damned.
Kraft Heinz mainstay Grey Poupon has flipped the script on its recipe, releasing La Moutarde Vin — literally “the mustard wine.” The 2020 viognier from Napa Valley draws some of its flavor from Dijon mustard, even featuring mustard seeds in the bottle.
According to a press release, the wine is full bodied, with “bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity.”
Kraft Heinz officials say the mustard-infused wine pairs especially well with dishes featuring its Dijon mustard brand, such as Dijon and maple-glazed salmon or a charcuterie board. Ah, but of course.
A mustard-infused wine with crunchy bits in it certainly has us scratching our heads, but there’s apparently a market for the WTF-worthy vino. The wine was released Oct. 7 — available in a package deal online with a jar of the mustard — and it sold out in a single day.
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This article appears in Oct 6-19, 2021.
