It takes two to tailgate.
San Antonio drive-thru institution Whataburger and Katy-based retailer Academy Sports + Outdoors have jointly launched a new tailgate collection tailored to Texas tastes.
The third such collaboration between the two Lone Star State business empires, the new line includes football-themed apparel such as jerseys, tailgate hats and even a Whataburger beanie with “Meat Sweats” proudly emblazoned on the side.
Other notable items include a co-branded HeyDude Whataburger shoe ($74.99), a Magellan Outdoors X Whataburger infant bodysuit with Whataburger pups in the design ($24.99) and a co-branded blanket with the Whataburger logo ($9.99).
There’s also a blue and orange burger-rush T-shirt with a football player catching a Whataburger that also includes a “Celebrating 75 years” slogan emblazoned in the print. That’s a nod to Whataburger’s milestone 75th anniversary this year — the company has been releasing custom merchandise and debuting special deals to celebrate.
The collection is available in-store at Academy Sports locations. Guests more partial to online shopping can purchase items from the collection on the Academy and Whataburger websites, respectively.
On a charitable note, Whataburger also is donating 100% of the proceeds from commemorative cup sales to Hill Country flood relief until Sunday, Aug. 31.
The tailgate collection, like the upcoming NFL season, is available for a limited-time only.
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This article appears in Aug 7-20, 2025.