Support Local Journalism. Donate to San Antonio Current.

Thursday, December 19, 2019

San Antonio-based Company Ricos Unveils New Look to 'Connect With Millennial Moms'

Posted By on Thu, Dec 19, 2019 at 12:02 PM

click to enlarge ricos_can_label_comparison_group_option.jpg
It's an awkward moment when you can't understand what that can of condensed cheddar cheese is trying to tell you.

After decades of using cursive letters on its packaging, San Antonio snack bar institution Ricos is rolling out a new design for its canned cheese products in a bid to avoid confusing younger customers.

The company Tuesday announced the change as part of a larger brand update to all its products, including popcorn, jalapeños and roasted peanuts, which are sold throughout the U.S. and 57 countries.

“We had received feedback from consumers and stores that the cursive of the letters and some designs on the front of the labels were a little confusing and hard to read,” Ricos President/CEO Tony Liberto stated in a recent press release.

The design is also intended to “connect with millennial moms and appeal to younger generations."

Though best-known as a concession-stand staple, the company hopes the update will help make Rico's an essential ingredient in home kitchens — regardless of families' font preferences.

"We think that with these new, modernized can labels, our cheese sauces can be incorporated into their very busy lives, especially when you have children and a job,” Liberto added.

Customers can find the newly redesigned gourmet nacho cheese at grocery stores, though more redesigned products are expected to hit shelves in the coming months.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Tags: , , , ,

We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, San Antonio Current has been keeping San Antonio informed for years.

It’s never been more important to support local news sources. A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to San Antonio Current. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.

Read the Digital Print Issue

March 25, 2020


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2020 San Antonio Current

Website powered by Foundation