Kraft Heinz’s new Hot Varieties line includes three heat levels of spicy ketchup. Credit: Courtesy Photo / Kraft Heinz

Lots of Whataburger purists agree that the San Antonio-based burger chain’s spicy ketchup is the only ketchup that matters.

But Whataburger — which offers the fiery condiment both in its restaurants and on grocery shelves — now has competition in that space. Food conglomerate Kraft Heinz on Tuesday launched a line featuring three different heat levels of spicy ketchup.

The Heinz-branded ketchups come in “Chipotle for a medium spice, Jalapeño for a hot spice and Habanero for extra hot spice,” according to a news release. Their launch is part of what company officials call “a well-calculated effort to drive growth in the United States,” according to industry news site FoodDive.com.

For those keeping score at home, Heinz has also released a new Hot 57 Sauce, which comes in only one spice level.

Should you wish to commit the ultimate affront to a beloved hometown chain by trying its ketchup competition, Heinz’s Hot Varieties line is now available in 14-ounce bottles at Walmart and H-E-B stores.

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This article appears in Mar 22 – Apr 4, 2023.

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio...