click to enlarge Courtesy Photo / Topo Chico Hard Seltzer
Topo Chico Hard Seltzer revealed its Scorpion Valentine initiative Monday.
Topo Chico Hard Seltzer is the latest brand rolling out a Valentine’s Day marketing scheme that's all about getting back at a slippery ex.
The bubbly libation maker on Monday introduced its Scorpion Valentine initiative, which lets lovers feeling “stung” this V Day spend $7 to send their ex an ethically sourced, safe-to-eat scorpion, replete with heart-shaped packaging.
Since the passive-aggressive program is still a marketing scheme, Topo Chico dips the predatory arachnids in a strawberry guava coating inspired by the brand’s signature seltzer flavor, according to a news release.
Scorpion Valentines will be available from the
Topo Chico Hard Seltzer website starting Feb. 10 at 7 a.m. Purchasers need only fill out a form with pertinent info, and the seltzer purveyor will handle the delivery.
Topo Chico is only the latest brand to participate in the recent ex-razzing trend.
Among others, the San Antonio Zoo’s now nationally popular Cry Me a Cockroach Fundraiser allows folks to name a cockroach after their most deserving ex before it’s fed to a predator. And, last week,
San Antonio Pets Alive revealed its vengeance-fueled fundraiser, which offers to write your ex's name on a doggie doo bag ahead of Valentines Day.
Coming soon: SA Current Daily newsletter. We’ll send you a handful of interesting San Antonio stories every morning. Subscribe now to not miss a thing.
Follow us: Google News | NewsBreak | Instagram | Facebook | Twitter