Central Market’s 26th annual Hatch Chile Fest is slated to start this week. Credit: Instagram / central_market

It’s that time of year again, hotheads. Central Market’s 26th annual Hatch Chile Fest will kick off Wednesday, August 4, bringing the pepper’s complex heat back to the Lone Star State.

Named after the village of Hatch, New Mexico, where they’re harvested only a few weeks out of the year, the chiles have earned a cult following for a their distinctive balance of heat and sweet.

This year, San Antonio-based H-E-B’s Central Market locations will roast more than 250,000 pounds of Hatch peppers for sale by the pound. The high-end grocery chain — including its Alamo Heights outlet — will also serve up Hatch-embellished items including queso, casseroles, twice-baked potatoes, crab cakes and sausage kolaches.

The Hatch promotion will run through August 24.

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Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio...