The brewery behind Texas’ iconic Shiner Bock has launched the first in its new, three-beer Tex Hex IPA series: Bruja’s Brew.
Bruja’s Brew is an India Pale Ale brewed with cactus water and Amarillo hops — an ode to the brand’s Texas roots. According to tasting notes, the brew delivers a hops-forward aroma and flavor that’s a mix of bright, citrusy, resinous and tropical.
“Shiner fans have demanded that we get back in the IPA category, and we believe Tex Hex delivers in a groundbreaking way,” Shiner Beers marketing chief Matt Pechman said in a release. “With unique Southwestern ingredients like cactus water, and a taste that we know connects with IPA drinkers, we are incredibly proud of this beer.”
Bruja’s Brew weighs in at 7% ABV and is rolling out in limited Texas distribution this month. Shiner plans a full-scale national launch this spring. It will be sold in 6- and 12-pack cans, with additional formats coming in the future.
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This article appears in Jan 12-25, 2022.
