Shiner Beer has jumped on a viral TikTok trend involving a what-were-they-thinking advertising character named Little Lad and his borderline-creepy affinity for berries and cream.
On Thursday, the Texas brewery launched a limited-edition Berries & Cream brew inspired by Little Lad, who made his debut in a 2007 Starburst candy commercial. In the ad, the character is so excited by a Berries & Cream flavor that he launches into an animated song and dance that’s maybe a tad disturbing.
Need a refresher? There you go.
In case you’re not into watching Internet users lip sync and show off their dance moves, turns out Little Lad has since made a huge comeback on TikTok. Thousands of viewers have tapped into absurdist humor of the character by posting their own content with the original Berries & Cream song.
Shiner’s Berries & Cream brew is based on the brewery’s cream ale recipe, made with an extra helping of specialty wheat malt to give it a velvety smooth, creamy mouthfeel. The beer also includes a healthy splash of raspberries and blackberries, giving it a fresh, juicy flavor, according to tasting notes.
But brace yourself for a caveat, TikTokers (and other Little Lad fans). The limited-edition ale is available exclusively at the Spoetzl Brewery in Shiner, an hour and a half east of the Alamo City. According to the release from the brewery, all visitors will be offered a complimentary sample when they book a tour.
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This article appears in Dec 15-28, 2021.
