7-Eleven and beverage brand Miracle Seltzer have collaborated on a line of sparkling waters. Credit: Instagram / 7eleven

We may be nearing April Fool’s Day, but convenience store chain 7-Eleven seems to be dead serious about its latest beverage release: Big Bite Hot Dog Sparkling Water.

Yeah, we said it. And, yeah, we also gagged a little.

The retailer has teamed up with art-inspired beverage brand Miracle Seltzer to create a lineup of sparkling waters including a drinkable twist on one of 7-Eleven’s most popular snacks. It purports to meld the flavors of the “iconic Big Bite Hot Dog into one refreshing beverage — ketchup and mustard included.”

Yikes.

Good thing the two businesses are also pairing up on more mainstream flavors such as Lemon Lime, Green Apple and Sweet Orange, according to 7-Eleven officials.

“While crafting flavors like Lemon Lime and Sweet Orange came more easily, our journey took an unexpected turn with the creation of Big Bite Hot Dog Sparkling Water — a daring flavor that pushes the boundaries of flavor innovation,” 7-Eleven Chief Marketing Officer Marissa Jarratt said in a statement explaining the processed meat-flavored drink.

The company’s official announcement notes that the availability of the hot dog-flavored water will be revealed on April 1, but bubble water fans can find the rest of the Miracle Seltzer lineup at select 7-Eleven stores.

Maybe there’s hope this is an April Fool’s joke after all.

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This article appears in Mar 20 – Apr 2, 2024.

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio...