Four UTSA students have also had their student visas revoked, campus officials recently told the Current. Credit: Shutterstock / University of College

San Antonio’s biggest university by enrollment is in line for a branding makeover.

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San Antonio, according to a proposal submitted to the UT System Board of Regents this week.

The proposed logo will use the same shade of blue in its current branding but will feature a different shade of orange. It also will swap out the old font and add a shield-like emblem comprised of multiple peaks or waves.

The UT System Board of Regents is expected to vote on UTSA’s proposed rebranding during its Thursday meeting.

The proposed new logo and branding of the University of Texas at San Antonio presented to the UT System Board of Regents Credit: UT System Board of Regents agenda, May 7-8

UTSA’s new branding is in response to it’s merger with UT Health San Antonio last year, according to the school’s filing. It’s also the result of 45 stakeholder meetings that included 1,000 participants, including faculty, staff and students from both institutions, the text states.

Even so, some members of Meep Meep Nation are expressing disappointment about the rebranding.

Some on social media are upset about the new logo, which they argue looks like fast-food chain Whataburger’s emblem. 

“I’m good with the name … the logo is rough,” @RobHTX78 tweeted.

Inside Runner Sports blogger JJ Perez broke was the first to report on the change in a Wednesday tweet.

“Any bets on UCLA ever rolling out UC Los Angeles?” San Antonio Business Journal reporter W. Scott Bailey tweeted in response.

X user @Birdsby90 said he could live with the name change but added that the “logo is terrible.”

In the agenda item filed with the UT System Board of Regents, UTSA officials said the new logo and brand aim to reflect the “combined strengths and aspirations” of both UTSA and UT Health San Antonio, adding that they will “serve as a cornerstone of the new university’s public identity.”

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This article appears in Apr 30 – May 13, 2025.

Michael Karlis is a multimedia journalist at the San Antonio Current, whose coverage in print and on social media focuses on local and state politics. He is a graduate of American University in Washington,...