San Antonio-based grocer H-E-B offers sneak peek of its new Super Bowl ad

San Antonio-based grocery giant H-E-B will drop a commercial during this weekend’s Super Bowl, giving Texans “something to fall in love with down every aisle,” company officials said.

The ad includes “dramatic humor and will highlight the brand H-E-B fans have come to adore,” according to an online description. Just to keep shoppers intrigued, the business eve provided a 15-second teaser of the minute-long spot.

The ad will air between the big game’s third and fourth quarters in more than a dozen key Texas markets. After that, it will be available on the H-E-B YouTube page and will air in Texas TV markets through March, officials added.

H-E-B launched the 15-second teaser Wednesday via YouTube Feb. 7.

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This article appears in Feb 7-20, 2024.