Austin-based chain Smokey Mo’s TX BBQ has unveiled an aggressive Lone Star State expansion that will include 32 new stores by 2025 in San Antonio and other markets.
The company is targeting growth in Austin and San Antonio first, followed by Houston, Dallas-Ft. Worth and the Waco-Temple-Bryan area, according to officials. It already operates four Alamo City stores.
“We are committed to growing our footprint with enthusiastic franchise partners to bring this authentic barbecue to even more local communities,” president Craig Haley said in a release. “I’m exceptionally proud to bring delicious Smokey Mo’s fare to new communities with our brand new look to reflect who we are at our core.”
The growth coincides with a refresh to the company’s branding, created by New York-based brand strategy and design firm Love & War.
The barbecue chain began with the dream of the original Mo, Morris Melchor, and his wife Lisa. After 30 years in the barbecue business, the couple struck out on their own in 2000, opening the first Smokey Mo’s in Cedar Park.
So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.
Related Stories
Minds behind Hot Joy, Barbaro opening new ‘American tavern’ concept downtown this spring
4/20, Stetson Dance Hall: San Antonio’s biggest food stories of the week
Chelada Nada, a non-alcoholic canned Michelada, will hit Texas shelves next week
New San Antonio Japanese eatery Hanamaru Cafe now serving popular street snack taiyaki
Owners of San Antonio’s Curry Boys and Pinch House opening another St. Mary’s Strip venture
This article appears in Apr 20 – May 3, 2022.
