Fred’s Fish Fry Residents of the 2-1-0 are baffled by the continued longevity of the Fred’s Fish Fry chain, which never appears to be particularly busy yet operates stores all over town. We all have our theories about its business model — including the completely unfounded claims that it’s a money-laundering front and that it’s operated by shapeshifting aliens from another galaxy — and we’re more than happy to share them. In fact, the more outlandish the explanation, the better. Credit: Sanford Nowlin

Attention San Antonio shoppers: a much-coveted licensed Fred’s Fish Fry + Spurs City Edition jersey has finally arrived.  Well, sort of.

On Friday, officials with the San Antonio-based fast food chain said it will begin selling an “official” version of the jersey that went on viral on social media this week, adding that the move was prompted by intense demand.

The jersey will be available at Fred’s Fish Fry locations and the corporate office in about two weeks, company Public Relations Manager John Anthony Villanueva told the Current via email.

For those who can’t wait that long, two online stores are already selling similar merchandise based on the design made by San Antonio artist Adrian Galvan. Galvan’s cheeky take on the Spurs’ City Edition gear struck a chord with fans by making Fred’s Fish Fry a name sponsor for the team.

The jersey being sold by online retailer Wade and Williamson (pictured above) is part of a licensing agreement with San Antonio artist Adrian Galvan. Credit: Courtesy of Wade and Williamson

Online retailer Wade and Williamson on Thursday told the Current that it had signed a licensing agreement with Galvan. Its jerseys are now on sale for $59.99, with a portion profits going to the artist responsible for the online sensation. The shirts will be available until 8 p.m. Friday, Nov. 17, or until stock runs out.

However, the Wade and Williamson gear doesn’t feature Fred’s Fish Fry’s insignia, only the red and blue fish image found on the restaurant’s to-go boxes. Spurs fans can also buy merchandise including a pint glass, T-shirt and fleece blanket with a similar design from online store Bexar County Social Apparel. However, shop owner Michael Baez told the Current he reached no licensing deal with Galvan to use the imagery.

Subscribe to SA Current newsletters.

Follow us: Apple News | Google News | NewsBreak | Reddit | Instagram | Facebook | Twitter| Or sign up for our RSS Feed

Related Stories

This article appears in Nov 1-14, 2023.

Michael Karlis is a multimedia journalist at the San Antonio Current, whose coverage in print and on social media focuses on local and state politics. He is a graduate of American University in Washington,...