Pitbull, Jelly Roll and Chris Stapleton (left to right) will headline the 2025 NCAA March Madness Music Festival. Credit: Left to Right: Oscar Moreno, Shutterstock / Howard Weiss, Shutterstock / Adam McCullough
A free music festival tied to the 2025 Division I Men’s Final Four basketball tournament will bring Grammy-winning artists including Pitbull, Jelly Roll and Chris Stapleton to San Antonio’s Tower Park at Hemisfair.

Scheduled for the weekend of April 4-6, the 2025 NCAA March Madness Music Festival will include not just the three superstar headliners but a bevy of R&B, rap and country hitmakers.

The festival is sponsored by the NCAA and TNT Sports Live Events along with AT&T, Coca-Cola and Capital One. Each night will feature a different musical focus.

  • Friday, April 4, headlined by reggaeton-infused party pop machine Pitbull also will feature Doechii and Ravyn Lenae.
  • Saturday, April 5, headlined by Nashville-based rapper and singer/songwriterJelly Roll also will feature T-Pain and Willow Avalon.
  • Sunday, April 6, headlined by lauded country singer-songwriter Chris Stapleton also will feature Benson Boone, Brothers Osborne and Nathaniel Rateliff & The Night Sweats.
More information about each day’s events, including artists’ set times, contests and streaming details are available online.

Free, 4:30-10 p.m. Friday, April 4, 3-9 p.m. Saturday, April 5, and 2:30-10:30 p.m. Sunday, April 6, Tower Park at Hemisfair, 801 E César E. Chávez Blvd, ncaa.com/marchmadness/musicfest.

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This article appears in Mar 5-18, 2025.

Sanford Nowlin is editor-in-chief of the San Antonio Current. He holds degrees from Trinity University and the University of Texas at San Antonio, and his work has been featured in Salon, Alternet, Creative...