The variety packs, available in six- and 12-count options, include three limited-edition beers, Toasted Amber, S’more and Trail Ale. The samplers are available now in area liquor stores.
According to the brewer:
- Toasted Amber is a 4.5% ABV amber lager brewed with toasted malts and features a crisp, subtly sweet finish.
- S’more is brewed with dark, roasted malts and Texas craft chocolate. The 5% ABV brown ale is sweet and rich.
- Trail Ale is a slightly salty and sweet dark ale brewed with nuts, dried fruit and chocolate. At 5% ABV, the brew purports to be “perfectly balanced.”
Holiday Cheer sales have grown 47% since the beer's 2017 launch, according to the brewer. In keeping with that demand, Shiner has also released new five-liter mini-kegs of Holiday Cheer this year.
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