In an investor presentation, veteran-founded Black Rifle Coffee Co. shared plans for a rapid Texas and Midwest expansion that will include seven new Alamo City shops, the Express-News reports.
Black Rifle, which maintains corporate offices in both in San Antonio and Salt Lake City, has its sights on a national expansion funded by a recently announced $225 million public stock offering, the daily reports.
In addition to the new Alamo City coffee shops, the planned rollout will include nine stores in Houston and 13 in the Dallas-Fort Worth area, according to the Express-News.
In the presentation to investors obtained by the daily, Black Rifle said market research shows its largest growth opportunities are in Texas and the Midwest.
The company's branding has largely played up its military ties to appeal to veterans, service members, first responders and gun enthusiasts. However, it's also faced marketing black eyes as far-right-extremists embraced the brand.
According to its investor presentation, two Black Rifle locations are under construction in the San Antonio area and three more are under negotiation, the Express-News reports. The company is also planning stores in Converse and New Braunfels.
Black Rifle already operates a two San Antonio-area locations, one on Bitters Road and another in Boerne.
So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.
KEEP SA CURRENT!
Since 1986, the SA Current has served as the free, independent voice of San Antonio, and we want to keep it that way.
Becoming an SA Current Supporter for as little as $5 a month allows us to continue offering readers access to our coverage of local news, food, nightlife, events, and culture with no paywalls.
Scroll to read more Flavor articles
About The Author
Nina Rangel
Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio Current, she showcases her passion for the Alamo City’s culinary community by promoting local flavors, uncovering...
