IBM Kicks Off Major Campaign Against Texas' "Bathroom Bill"

With the Texas Legislature's special session a week away, tech company IBM has ramped up its efforts to oppose the s0-called "bathroom bill" for its discriminatory effects against transgender Texans.

The company, which has 10,000 employees in Texas purchased full-page advertisements in The Dallas Morning News, San Antonio Express–News and Austin American–Statesman that protest the legislation, according to Morning News. IBM also plans to send 20 employees and top executives to the capitol on Tuesday, July 18 — the first day of the session.

"As one of the largest technology employers in Texas, IBM firmly opposes any measure that would harm the state's LGBT+ community and make it difficult for businesses to attract and retain talented Texans," the IBM ad reads.

The ad's referring to House Bills 46 and 50, which aim to end the ability for local ordinances and school districts to have non-discrimination policies for restrooms. This means that transgender people could not use bathrooms that correspond with their gender identity. Instead, they would have to use the bathroom that correlates with the sex on their birth certificates.

Back in May, IBM's Chief Executive Officer Ginni Rometty signed a letter to Gov. Greg Abbott announcing their public opposition to the bathroom bill. Along with IBM, 13 other tech companies signed the note, including Amazon, Apple, Facebook and Google.


"As large employers in the state, we are gravely concerned that any such legislation would deeply tarnish Texas' reputation as open and friendly to businesses and families," the letter read, according to The Verge. "Our ability to attract, recruit and retain top talent, encourage new business relocations, expansions and investment, and maintain our economic competitiveness would all be negatively affected.”

The tech companies pointed out that the bathroom bill could have detrimental economic effects saying that some may choose to not do business with the state because of the legislation. California has already banned state-funded travel to Texas because of another bill, which it viewed as discriminating against LGBTQ people.

Texas House Speaker Joe Straus, who's a San Antonio Republican, opposes the bathroom bill for its possible negative economic impact on the state. He's asked more businesses to publicly proclaim their opposition, according to The Dallas Morning News. IBM confirmed that it has corresponded with Straus.

"We urge Gov. [Greg] Abbott and the state legislature to abandon any discriminatory legislation during this special session and ensure Texas remains a welcoming place to live and work," IBM said in its full-page advertisement.