Pop-Tarts and Tajín to release collaboration kit for spice lovers of San Antonio and beyond

The kit will allow fortitudinous foodies to dress fruity Pop-Tarts with Tajín's popular Clásico Seasoning or new Fruity Chamoy Hot Sauce.

click to enlarge Tajín has partnered up with toaster pastry giant Pop-Tarts for a limited-edition 'Crazy Bueno’ kit. - Photo Courtesy Pop-Tarts
Photo Courtesy Pop-Tarts
Tajín has partnered up with toaster pastry giant Pop-Tarts for a limited-edition 'Crazy Bueno’ kit.
Spicy, shakeable condiment Tajín has partnered with toaster pastry giant Pop-Tarts for what the brands are calling a limited-edition "Crazy Bueno" kit.

Tajín, of course, is the puro, piquant and puckery powder that fans obsessively sprinkle on their favorite fruits, veggies and snacks. But on Pop-Tarts? Really?

Apparently so, Tajín officials say.

"Our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce pair perfectly with Pop-Tarts' fruit flavored filling, frosting and flaky crust,” Director of Tajín USA Javier Leyva said in a release.

Okie doke. Not a combination that would have sprung to mind if you asked us, but they didn’t, so here we are.

The kit is being touted as a “choose-your-own-culinary-adventure of flavors,” which will allow fortitudinous foodies to dress fruity Pop-Tarts flavors — such as Frosted Strawberry, Frosted Wild Berry and Peach Cobbler — with Tajín's popular Clásico Seasoning or its new Fruity Chamoy Hot Sauce.

The kit will be available for purchase exclusively through the Pop-Tarts Instagram store and on the Pop-Tarts website. Limited quantities of the $10 kits will drop Tuesday, Oct. 25 and be sold through Thursday, Oct. 27, while supplies last.

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Nina Rangel

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio Current, she showcases her passion for the Alamo City’s culinary community by promoting local flavors, uncovering...

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