Shoppers browse at Rancho Diaz’s store at the Pearl. Credit: Instagram / rancho.diaz

Review site Yelp has named San Antonio’s Rancho Diaz one of its 2022 Latinx-Owned “Ones to Watch,” a distinction the home- and kitchen-goods retailer shares with just 14 other business nationwide.

The Pearl-based shop opened last summer. Since then, high-end collections of vintage and modern pieces quickly made it a destination for shoppers looking for eclectic additions to their living spaces. Owners Mario and Ginger Diaz source much of its inventory from Mexico.

A table at Rancho Diaz displays pottery and cookware. Credit: Courtesy Photo / Yelp

The Diazes are no strangers to the list, determined by Yelp officials from the 37,000 businesses that identify on its site as Latinx-owned. The couple’s previous — and still operating — retail venture, Feliz Modern, landed on Yelp’s Latinx-Owned ‘Ones to Watch’ in 2021. 

Only two other Texas businesses made Yelp’s 2022 list: Stay While Coffee and Revival Vintage, both in Austin.

Rancho Diaz is located at 303 Pearl Parkway, Suite 101.

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This article appears in Sep 7-20, 2022.

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio...