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H-E-B got high marks on its product value and the popularity of its food labels.
Released this week, the new ASCI survey ranked grocery chains based on the results of interviews with more than 40,000 customers between January and December of last year. Participants were asked to rate stores using 18 metrics, including cleanliness, merchandise variety, food quality and food freshness.
H-E-B, Publix and Costco each earned an average score of 85, meaning they jointly claimed the No. 1 spot.
Even so, H-E-B, which ranked third last year, experienced the largest improvement over the prior list. Its score jumped 5%. The scores of Publix and Costco, who tied for No. 2 last year, increased by 4% each.
Cult favorite Trader Joe's, which ASCI crowned the country's best grocery store last year, dropped to the No. 4 spot this go-round.
H-E-B's expansion into home decor at select stores and the ongoing diversification of its merchandising drove its year-over-year improvement, ASCI officials said in a press release. The grocery chain also got high marks for its product value and the popularity of its food labels.
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