Nike nicknames San Antonio Spurs' Wembanyama 'The Extraterrestrial'

The athletic apparel company bestowed the nickname on the Spurs player in new online promotional posts.

click to enlarge A fan holds up a cutout of No. 1 NBA Draft pick Victor Wembanyama at the Spurs' draft watch party at the AT&T Center. - Michael Karlis
Michael Karlis
A fan holds up a cutout of No. 1 NBA Draft pick Victor Wembanyama at the Spurs' draft watch party at the AT&T Center.
Nike has unveiled a new marketing campaign centered around No. 1 NBA draft pick  Victor Wembanyama, whom the athletic apparel company has dubbed "The Extraterrestrial."

On Sunday, Nike plastered its social media accounts with photos of the San Antonio Spurs' newest star player sporting the company's new Fleece Tech — an innovation in meant to trap body heat so athletes can remain loose during warmups.

"Who knew aliens wore techxedos," the brand wrote in an Instagram post featuring Wemby. "The Extraterrestrial has landed in #NikeTech."
"#NikeTech really does make the best spacesuit. Going to the moon," Nike wrote in a second post featuring the player.
Wembanyama's out-of-this-world nickname is associated with him having the skills of a guard despite being 7-foot-4. The first reference to him being from someplace other than Earth appears to have originated in October 2022, when LeBron James called the French wonder an "alien" during a press conference.

"We're labeling him like this unicorn thing. Everybody has been a unicorn over the last few years, but he's more like an alien," James said, according to the New York Post. "I've never seen — no one has ever seen — anyone as tall as he is but as fluid and as graceful as he is on the floor."

"The Extraterrestrial" joins a growing list of other Spurs great with cool nicknames, from Tim "The Big Fundamental" Duncan and Manu "Obi-Wan" Ginobili to George "Ice Man" Gervin.

Wembanyama will make his NBA pre-season debut during an Oct. 9 matchup against the Oklahoma City Thunder. The Spurs haven't yet released their full regular season schedule.

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Michael Karlis

Michael Karlis is a Staff Writer at the San Antonio Current. He is a graduate of American University in Washington, D.C., whose work has been featured in Salon, Alternet, Creative Loafing Tampa Bay, Orlando Weekly, NewsBreak, 420 Magazine and Mexico Travel Today. He reports primarily on breaking news, politics...

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