Best Of San Antonio® Nomination round is now open!

Study: Dallas Cowboys' Rowdy the least popular NFL mascot

The cowpoke with the oversized head and hat doesn't get much love on social media, research shows.

By Nina Rangel on Fri, Dec 15, 2023 at 3:03 pm

The Lyda Hill Texas Collection of Photographs in Carol M. Highsmith's America Project, Library of Congress, Prints and Photographs Division

Rowdy, the Dallas Cowboys’ mascot, poses on the field.

Even though many still consider the Dallas Cowboys "America's team," turns out mascot Rowdy doesn't share in that popularity.

Dallas' smiling cowpoke with a comically oversized head and hat ranked as both the least popular NFL mascot and Instagram's least-loved NFL personality, according to a study bankrolled by online casino Raging Bull Slots.

For the study, researchers looked at metrics such as Instagram follower counts, engagement rates and the percentage of followers reached with each online post.

Rather forgettable Rowdy has a 0.7% engagement rate, which is 74% lower than is typical for an account of his size: some 66,000 followers. Figuring in the mascot's other metrics, he racked up an overall score of 11.1 out of 30 in the analysis.

The Cleveland Browns’ Brownie the Elf sits at the top of the heap, followed by the San Francisco 49ers’ Sourdough Sam, who had overall scores of 20.01 and 19.11, respectively.

Subscribe to SA Current newsletters.

Follow us: Apple News | Google News | NewsBreak | Reddit | Instagram | Facebook | Twitter| Or sign up for our RSS Feed

Tags:

KEEP SA CURRENT!

Since 1986, the SA Current has served as the free, independent voice of San Antonio, and we want to keep it that way.

Becoming an SA Current Supporter for as little as $5 a month allows us to continue offering readers access to our coverage of local news, food, nightlife, events, and culture with no paywalls.

Join today to keep San Antonio Current.

Scroll to read more Sports & Recreation articles

About The Author

Nina Rangel

Nina Rangel on Twitter

Email Nina Rangel

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio Current, she showcases her passion for the Alamo City’s culinary community by promoting local flavors, uncovering...